iPhone 8 Delays? Why Investors Need Not Worry

One analyst says Apple’s most expensive, flagship new iPhone might make up 50% of the sales mix in the company’s next fiscal year. ILLUSTRATION: GETTY IMAGES
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Don’t panic about the rumors that Apple might not be able to get its high-end iPhone out by September, one analyst says.

Yes, it’s possible that Apple won’t have a large supply of iPhone 8 devices on hand in the last few months of the year, but Apple faces supply constraints pretty much every time it releases a new phone.

And, if the company really does have trouble meeting demand at the end of year, it might not be such a bad thing for the stock — it could entice investors to hold their Apple shares for longer, Morgan Stanley’s Katy Huberty wrote Thursday.

Wall Street expects the new features on the upcoming iPhone to drive a “supercycle” of upgrades, and a strong initial wave of unmet demand could prompt investors to stay the course until supply catches up.

Meanwhile, Huberty expects the average selling price of iPhones to improve once the iPhone 8 launches.

There are signs that Apple is trying to get more OLED panels than was initially expected, she wrote.

Fancy OLED screens are thought to be a major selling point in the high-end iPhone model that Apple will release at the end of the year.

So, the fact that Apple wants more of the panels “suggests OLED could be closer to a 50% mix, versus our prior conservative estimate of 33%.”

She thinks the iPhone’s average selling price will hit $753 for the fiscal year ending in September 2018, versus the average analyst estimate of $675.

On Thursday, Huberty raised her price target on Apple shares to $161 (from $154), suggesting upside of 13%. Apple shares are already up 23% this year. Source:

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